The election is over and the votes are counted. Yesterdays outcome was a shocker for the DUP, lead party of Unionism since the Assembly election of 2003. The party has grown in the polls since then at every local and national election. Furthermore this result was a shock for the party as it has repeatedly topped the poll in every European election since 1979, with former leader Dr Paisley on the ballot paper (until 2004 where Jim Allister, now arch nemisis, took over).
The DUP as the party of Unionism has some very important issues to address if it is to retain and regain its position in the polls. We are faced with an election within the next year, certainly by June next year. That's one year for the party to get pull its self together and prepared to face the electorate.
The party had a difficult few weeks leading up to polling day as the Robinson's and Dodd's families were caught up in the headlines. Jim Allister ran a very good campaign with a clear message. He was the real opposition to the DUP and Unionism at Stormont. He broke with the party over going into government with Sinn Fein, but he campaigned on family dynasties, highlighted by the media but jumped upon by Allister, expense scandals - for example the Robinson's thirty-thousand pound dinner bill and the whole issue of education and the future of the 11-plus - which is a mess. However the bottom line was his message was clear, just like in 2003, 2004 and 2005. In those elections the DUP had a clear message which was for a 'fair deal' and leading Unionism. A lot of people picked this up as 'no terrorists in government', which is fair enough, then left the party following May 2007 with Allister. This was and was not the party position. They now say that Sinn Fein are there not because of the DUP, but because of the nationalist electorate - which is true, Sinn Fein replaced the SDLP as the lead nationalist party in 2003, the same time the DUP replaced the UUP. However since 2003, the party has worked towards a 'fair deal' for Unionists. They didn't say that this didn't include working with Sinn Fein.
Various issues contributed to the DUP's loses. The party now needs to rebuild and reconnect with its grassroots. That involves going onto the streets, into the churches, into the Orange Halls and into the shops and telling people what the party stands for today, and why it has taken that stance. Why and how are they relevant to the Unionist poplation of Northern Ireland?
For most of the DUP's history they were in the opposition. They sought to stop Terrance O'Neill, Brian Faulkner and David Trimble. Since 2003 they have left that seen and taken up a new mantle as of March 2007. They are now the party of government, sitting at the Executive table with Ulster's enemy. But why, they need to tell people why and what they hope to achive by this rather than saying: its either this or Dublin rule.
The second point which stems from this is that they have left a vacuum in the area of protest politics. Jim Allister has now officially taken up that mantle and succeeded. There will always be space from someone there. The DUP carried these members to 2007, but when Allister split he took a huge chuck of those people with him. Not all of these people will be able to be won back. They represent the emotional side of Unionism: Ulster is my homeland and it is in my heart.
The DUP needs to clean up its message. What does the party stand for in 2009?
My next articles will focus on the UUP, now UCUNF, Jim Allister - the Future of the TUV and Unionism in general.